Coffee House principle

»DECAF«, the name of our web company, sort of emerged from a tall caffe latte without caffeine (and I’d love to say: with a double shot of espresso inside).

Just now I read about Chad Kroeger as he heard his brother Mike say »Here’s your nickel back« when handing the change out to customers at Starbucks.

Forget about third places when second place and first place is still available.